Unfrosted is directed by Jerry Seinfeld which is his directorial debut.
Films about brands have become sort of a trend over the last year or so. Last year alone we got Air, Tetris, BlackBerry, The Beanie Bubble and Flamin’ Hot. Of the bunch BlackBerry, Air and Tetris were quite excellent, they told the stories of these brands or products while also focused on being genuinely great films. Flamin’ Hot and The Beanie Bubble fell into the dull category the two weren’t anything atrocious but they were quite forgettable movies that get completely overshadowed when it comes to this conversation.
Unfrosted somehow ends up being worse than Flamin’ Hot and The Beanie Bubble, look I get what Jerry Seinfeld was trying to go for here (at least during the first half of the movie) he wanted to make some sort of parody about products of the 1960s and used Poptarts as the device to try and execute it. While that’s great and all there’s a ton of problems with this movie that it never recovers from.
First and foremost the performances are atrocious, Jerry Seinfeld is about what you expect his performance is the least of this movie’s worries. Amy Schumer gives an atrocious and unfunny performance that really comes off as try hard, Melissa McCarthy is sadly not much better who is stuck with some of the worst written lines in movie so far this year. There is absolutely no chemistry between Seinfeld, McCarthy, Jim Gaffigan or anyone else in the movie. It really just seems like they randomly selected some actors to put in certain scenes and didn’t bother to figure out chemistry, dialogue or interest.
Honestly the best of the cast has to be Bill Burr as JFK (I’m not joking) and Hugh Grant who plays Tony The Tiger (again I’m not joking), minor spoilers ahead but there’s one scene in this movie that I truly hate myself for laughing at. I say this because it’s incredibly dumb and practically comes right out of nowhere (sure there’s some development but nowhere near enough to say that the movie was building up to it) the scene in question is a January 6th 2021 parody of Kelloggs characters such as Snap, Crackle, Pop, the Cornflakes bird, Tucan Sam and a few others who are led by Tony The Tiger to raid Kelloggs due to being afraid of being replaced by Pop-Tarts. The scene is a recreation of January 6th from the person who fell to the horned hat costume it’s all there and it’s truly baffling to watch. Also fun fact this is the first movie to show a satire of January 6th not that it matters just worth pointing out.
The rest of the movie is a complete and total mess of unfunny jokes, piss poor comedic timing and is pretty much like an unfunny SNL skit. As I briefly said earlier while I could understand what Seinfeld was going for during the first bit of the movie, it quickly becomes a gigantic random humor fest of ideas that are just scattered around. It’s at the point of “what the hell is going on here? What am I watching?” territory and not the good kind…think of Movie 43 (2013) that’s how nonsensical it gets and it stays that way for the rest of the movie.
I’m not entirely sure what the viewer was supposed to take away from this movie, it certainly wasn’t the history of Pop-Tarts because even that is told incredibly poorly, the attempt of trying to tell it in a absurdist way is fine enough but the movie forgets to be funny, clever or at least make some sense.
Overall Unfrosted is an endurance test of some of the worst acting, unfunny gags and terrible writing from a movie so far this year. I would only recommend this movie if you truly want to see how idiotic and horrible this movie really gets.
Unfrosted is available on Netflix.
Disgrace To Cinema F